Great marketers, PR pros, and content creators have one thing in common–they use both creativity and analytics to develop their successful ideas. Christine Perkett dubbed this type of thinking as ...
Why do many ad agencies present only 2-3 ideas at a time? Worse, why do they put the hard sell on you? The result is an "Us vs. Them" dynamic and, in my experience, misses an enormous opportunity for ...
Commit to surfacing one idea every day. It will build your creativity muscle, just like a daily routine of going to the gym should translate into a leaner, stronger body. “It’s very difficult to just ...