Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s fluoride exposure.

The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children.

Texas AG Ken Paxton says Crest maker Procter & Gamble will update kids toothpaste packaging to better show the recommended amount of fluoride toothpaste.

The agreement with Proctor & Gamble mirrors last year's settlement between the state and Colgate-Palmolive.

P&G must "clearly depict the appropriate amount of toothpaste for children" on Crest packaging.

NEW YORK – Procter and Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain ...

Procter & Gamble’s Crest has enlisted seven-year-old social media influencer Brody Hudson Schaffer as the official “Kid Correspondent” for its new Crest Kids Color Changing Toothpaste. Specifically ...

Parents, are you taking your child's dental health seriously? The simple habit of brushing twice a day helps remove plaque-causing bacteria, reducing the risk of tooth decay, gum disease, and costly ...

Add Yahoo as a preferred source to see more of our stories on Google. Procter & Gamble updated its Crest children’s toothpaste marketing and packaging. Credit: IgorGolovniov / Shutterstock.com.

(Reuters) -Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride ...