Why do so many global projects falter? Often, it isn’t because executives misread market data or underestimate competitors; it’s because they misread each other. Cross‑cultural communication is less ...

Alexander Smbatyan is a tech investor and entrepreneur. He is cofounder at Intent.ai and chairman at the Emerge international conference. In today's globalized economy and increasingly diverse ...

“My spouse and I come from different cultural backgrounds, with different perspectives, upbringings, and experiences. We love each other, but our biggest cultural divide is how we communicate. Since ...

In global companies, effective cross-cultural communication enables businesses to run more smoothly. By acknowledging the potential problems that can occur and taking proactive steps to minimize ...

In this decade characterized by highly complex transformation endeavors, where cross-cultural projects are the norm rather than the exception, project managers face an unprecedented challenge: ...

In an increasingly interconnected world, brands must navigate diverse cultural landscapes to achieve global recognition. Cross-cultural marketing plays a crucial role in ensuring that brands ...

In the multicultural workplace typical of doing business in a global economy, cultural barriers to communication abound. Besides the obvious difficulty in understanding people whose language is ...

When a diverse couple walks into your office, they bring with them a rich tapestry of cultures, traditions, and unique perspectives. Their worldviews, family rituals, communication styles, and ...