Tired of ad blockers, cookie deprecation, and opt-outs undermining your marketing efforts? You may be investigating server-side tracking as a way to grow your access to data. Server-side tracking can ...

Digital analytics is coming full circle. After years of relying on browser-based tags and cookies, marketers are returning to a familiar concept — server-side tracking — to regain control of data ...

President of Internet Marketing at 9thCO, a Canadian digital agency focused on B2B lead gen as well as ecommerce development and marketing. Your web analytics platform is one of the most crucial tools ...

You see them all over the Web: little snippets of information that are buried in a page, and change each time you visit. Or even more mysterious, bits of information about you: your machine name and ...