Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...

In an industry already rife with buzzwords, there's a relatively new one making the rounds among bankers and card issuers: journey analytics. Coined in 2015 by Forrester analysts, it refers to mapping ...

Predictive analytics can detect and quantify emotional reactions in the human voice which can be used to predict customer churn, forecast sales and more. Predictive analytics is a form of data ...

As customer expectations continue to rise and the traditional reactive models of customer service are increasingly proving to be inadequate, the quest for excellence in customer support today has led ...

MELVILLE, N.Y.--(BUSINESS WIRE)--#AI--Verint ®, The CX Automation Company, today announced it was named a Leader in the Frost & Sullivan Frost Radar™: Voice of Customer Analytics, 2025 Report. The ...

Customer's expectations are the guard rails that guide how their relationships progress with any business. The pandemic has made the predictable unpredictable, erasing marketing personas of the past ...

Explore generative AI in financial services: how it works, top use cases, customer experience gains, key risks, and ...

The customer experience on the outside is shaped by what is happening on the inside. Internal efficiencies in the form of smoother internal processes and procedures translates into external customer ...