Knowing how to convert leads into customers isn't enough these days. You need to know which high-value customers will generate the most sales. You need to be able to build customer loyalty. And you ...

To succeed and grow, a business needs to be able to acquire, retain, satisfy and engage their customers effectively. Customer analytics are vital for assessing how well your business does this. Let’s ...

HOBOKEN, N.J.--(BUSINESS WIRE)--NICE (Nasdaq:NICE) today announced the completion of its acquisition of Mattersight Corporation (Nasdaq: MATR). The finalization of this deal brings together the market ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

I find it quite shocking—companies have so much data, yet many of them are not taking advantage of the rich insights that their data generates. For example, a bank looking at improving its ...

Through her innovative approach to customer-centric business solutions powered by her 13 years of experience in the industry, Mythili Banka has demonstrated the power of data analytics and AI in ...

In an industry already rife with buzzwords, there's a relatively new one making the rounds among bankers and card issuers: journey analytics. Coined in 2015 by Forrester analysts, it refers to mapping ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Adobe today unfurled an enhanced Adobe Customer Journey Analytics cloud ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

KPMG LLP, the U.S. audit, tax and advisory firm, has completed its previously announced acquisition of analytical solutions company Link Analytics LLC, advancing its data and analytics (D&A) ...

(MENAFN- GlobeNewsWire - Nasdaq) LONDON, Aug. 27, 2025 (GLOBE NEWSWIRE) -- Quantexa, a global pioneer of Decision Intelligence (DI) solutions for the public and private sectors, today announced it has ...