Credit decisioning used to run on a slower clock. A lender pulled a credit bureau file, reviewed a few documents, ran policy ...

From awareness to advocacy, influencer marketing is no longer just a top-of-funnel play. We've all heard it before: "TikTok made me buy it." Maybe it was a viral skincare product, a trending kitchen ...

Things are getting harder for channel marketers as customers become more unpredictable, making existing models and approaches less effective. Research from Twilio has revealed that global pressures ...

In the dynamic digital landscape, a remarkable website design holds the key to unlocking the true potential of your business by creating a powerful online presence that captivates and engages your ...

In today’s competitive retail landscape, understanding customer behaviour is paramount. One strategy that’s gaining traction ...

Getting to know customers over email is a little like a dance where marketers need to learn to hit the right tempo by following each individual’s preference. That is the advice of Tim Lundberg, ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

TORONTO: 10 Sept. 2025 — Persistently high incidence of revolving debt and deteriorating financial health 1 have started to affect the way credit cardholders in Canada use their cards. According to ...