In an era of social media sound bites and content "snacks," does the customer case study still matter? Absolutely - but there are use case pitfalls to avoid. Eleven of them, by my count. Is there a ...

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...

One of the most significant communications lessons I’ve learned working at a business-to-business (B2B) software company is that our customers are a lot more interesting than we are. It’s the truth.

How do you mess up customer case study? Let us count the ways, nine to be exact - and learn from the winners. Update, March 5, 2018: This piece got referenced and linked from social media, provoking a ...

With so many types of content to choose from, it can be difficult to determine the best options for engaging prospects and turning them into customers. However, one form of content that routinely ...

This a client case study of a direct-to-customer company moving from third-party to opening its own ecommerce fulfillment center. The business has another channel fulfilled internally which will stay ...

HBR’s fictionalized case studies present dilemmas faced by leaders in real companies and offer solutions from experts. This one is based on the HBS Case Study “Elkay Plumbing Products Division” (case ...

In the world of banking, there are a lot of complex digital solutions. Among them are some truly exceptional ones, such as Contextual Banking Experience (CBX), a corporate banking product by iGTB ...