Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time.

CDK launched the Customer Data Platform, unifying fragmented customer information and delivering real-time actionable ...

AI has removed the traditional separation between customer experience and data infrastructure. Marketing and data engineering now operate as a single, connected function. Customer experience has ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

For much of the past decade, restaurant technology vendors have promised operators a “single view of the guest.” In practice, ...

Fragmented systems = frustrated customers. Here’s how to unify your CX with tools you already have and AI that actually helps. AI adds context. Unified profiles powered by AI help teams act on ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Data privacy regulations aren’t known for being light reading. That doesn’t make it easy for businesses to become compliant. When one law refers to data subjects, another to residents, another to ...

This sponsored content is brought to you by Melissa. Ecommerce businesses can better understand and serve their clientele when interactions are powered by clean customer data. Customer profiles that ...

Kroger leverages customer data into a lucrative business; Kroger’s “precision marketing” division sells customer data to other companies for marketing and advertising purposes. Kroger’s “alternative ...

Since 2012, Bridg has helped grocers, convenience stores and QSRs link in-store purchases to privacy compliant customer ...