Meet HubSpot, the leading customer platform for SMBs, with a robust free AI-powered CRM (customer relationship management) that will continue to revolutionize the SaaS space in the coming years. We've ...

A CRM (customer relationship management) is a single software platform that allows businesses to manage and monitor customer relationships with both current and potential customers. With a good CRM, ...

Building and using a customer database is a strategy for managing your customer relations. As a marketing tool, customer databases are widely used by medium and small firms because you can interrogate ...

Opinions expressed by Entrepreneur contributors are their own. In this competitive era of personalized marketing, a marketing team’s ability to communicate with a company’s existing customers is only ...