Using a CDP to supplement lifecycle journey orchestration, marketers will be able to leverage data to respond to their customers in real-time. 2020 saw a global pandemic which forced many companies to ...

In the previous blog, we saw how financial institutions can initiate a streamlined CDD-led customer onboarding experience. Let us now look at what does it take to manage what lies ahead. By thinking ...

Value stream alignment. Define value streams using the customer lifecycle to guide digital transformation and improve efficiency while prioritizing customer experience. Agile strategy approach. Use ...

(First in the two-part series on improving customer lifecycle management in banks) A 1000-mile journey begins with a single step’ – ancient Chinese adage In today’s intensely competitive environment, ...

When marketers identify the need to leverage transactional and behavioral data they are making a conscious decision to build a marketing data structure that is optimized for lifecycle marketing.

Highlighting the increasing focus on cross-channel engagement, Retail TouchPoints welcomed retail and industry expert presenters to the Customer LifeCycle Conference (CLC). Sessions offered insight on ...