Customer Lifetime Value helps a business understand the average value of a customer over the lifetime of their spending with the business. Knowing the terminology is an important aspect of running a ...

Personalization builds loyalty. Shallow segmentation isn’t enough. Customers expect relevant experiences that reflect who they are and how they interact with your brand. AI improves retention. AI can ...

Ocurate, a startup using artificial intelligence to predict customer lifetime value for e-commerce businesses, took in an oversubscribed seed round of $3.5 million. Backers in the round include 8-Bit ...

Lifetime value, or LTV, averages the total revenue generated by a customer during the entirety of your relationship. While the KPI often sounds cool and dandy, it can be difficult to improve. Doing so ...

The retail banking world has viscerally felt the direct impact of customer disengagement. Many decision-makers at these institutions believe that it’s harder and much more expensive to reengage with a ...

If your customer experience leaves consumers feeling underwhelmed, or if your customer lifetime value (CLV) is low, it’s time to make a change. In this post, we’ll cover what CLV is and why it’s ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

Marketing is maths and always has been. Ever since the first shopkeeper realised that a sign on the side of his building would drive more sales than it cost to erect then the mathematics of promotion ...

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that the customer experience is foundational for converting more shoppers to drive revenue and creating brand loyalty to ...

As businesses welcome patrons back in pre-pandemic volumes, those of us who work in the hospitality industry are facing a forked road. We have the option to return to how things were run before, or we ...

Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. I recently led several executive panels at the Customer ...