How to build a platform to meet customers' expectations of a connected experience and enable compliant engagement. Managing customer data is a task that requires capabilities of both master data ...

While the concept of the “360-degree view of the customer” has been around for years now, it still tends to be ill-defined in most enterprises, even for those actively pursuing and investing in these ...

Companies that have addressed the problem of inaccurate or missing data through deployment of master data management (MDM) technology reported superior business results in areas that are deemed ...

In today's customer-centric business environment, organizations are dependent on rich, highly accurate customer data to enhance relationships, personalize experiences and drive growth. However, many ...

Let’s face it: Now more than ever, customers are in control. With an abundance of choices, channels, and regulatory compliance initiatives designed to protect personal data, consumers hold tremendous ...

In today’s fast-paced world, retailers are generating more data than ever before. From customer transactions to inventory management, retailers need to be able to manage, integrate and govern their ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

A solid customer master data management system should give you design and functionality freedom, whether for marketing, service, sales or support, or anything else. That way, you can cope with all ...

You could fill up a well of memes with personalization gone wrong examples. A marketing message about the latest winter snow shovels to someone that just bought theirs for the winter. The classic, ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Modern enterprises have to maintain a number of systems and applications ...

REDWOOD CITY, Calif., July 8, 2020 /PRNewswire/ -- Informatica®, the enterprise cloud data management leader, today announced it has been recognized as a 2020 Gartner Peer Insights Customers' Choice ...