Did you miss something last week on CMSWire? Check out these brief summaries of our top stories from last week. Personalization has been an ongoing goal in marketing, and AI has made that even easier ...

In 2025, building customer loyalty should be a priority for both startups and well-established enterprises. Rather than focusing all energy and resources on converting new customers, they should also ...

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

With data becoming a more valuable business asset than ever, informing decision-making, enhancing operational efficiency, and enabling businesses to gain a competitive edge, hyper-personalization is ...

It’s time to roll up your sleeves and reshape the ecommerce customer experience with these seven ecommerce customer experience strategies. Collaborating with a branding and content design agency can ...

A customer-centric AI strategy has become more than a technological asset — it's a pivotal component of business success. As we witness the digital transformation of commerce — a statement that is ...

For brands and retailers, it’s no secret that a more personalized customer experience typically leads to increased engagement and sales. And yet, so many companies struggle to implement what I call ...

Gen AI marketing tool helps brands easily visualize customer journeys and quickly ideate and refine strategies for better engagement Generate and validate key messaging and brand voice with Pega ...

Brian Cox, Vice President IT, CCM/CXM, Software Development & BCS Architecture, RRD; Alin Mihalcea, Senior Director, National Programming and Development, DCM; and Kevin McPherson, Senior Client ...

Customer journey optimization helps you understand, refine, and improve every interaction a customer has with your brand. It combines analytics, automation, and real-time personalization to increase ...

Every company claims to put customers first. It is a phrase that shows up in mission statements, marketing materials, and corporate speeches. Yet, if customer-centric sales strategies were truly in ...

Personalized marketing, while valuable for some, generates negative experiences for 53 percent of customers, who were 3.2 times more likely to regret a purchase and 44 percent less likely to purchase ...