Jon Ferrara knows a thing or two about business relationships. He’s one of the pioneers of the CRM (Customer Relationship Management) software industry, having founded Goldmine in 1989 and selling it ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

As a small-business owner, you work hard to get new customers, and once they visit your website or walk in the door, you should do everything you can to make sure they stay a happy customer and return ...

If you have a few years under your belt as a small-business owner, you may wonder how your contemporaries marketed their products and services and remained profitable before 1983. This was the year Dr ...

Contact management is crucial for businesses as it centralizes and organizes information about customers, partners and suppliers. By maintaining a well-structured contact management system, companies ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...