RightNow Technologies has taken the covers off a $25m two-year technology development project, the RightNow 8 enterprise suite. And this enterprise software-as-a-service company believes this will ...

Multiple studies and opinion surveys performed across industries agree: It’s more cost-effective to retain existing customers than it is to acquire new ones. Knowing this, many business leaders devote ...

No longer nice-to-haves, CRM systems today are essential tools helping organizations create the high-touch, personalized interactions their customers demand. While most people equate customer ...

CRMs offer a lot of benefits, but you get the most out of them by matching the tool to the job. In this article, we lay out the benefits and point out some top contenders. CRM tools come with a lot of ...

The best CRM software is generalized sales tools that allow businesses of all sizes to manage and track customer interactions and streamline processes. The software offers a mix of core and advanced ...

Growing a brand presence requires understanding the customer and putting their needs first. Customer advocacy transforms customers into brand advocates willing to vouch for and promote products and ...

Owners of plumbing and mechanical service companies often pour significant effort into winning new business. Yet customer retention—getting those same customers to choose you again and again—is ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Customer expectations are high, and how you attend to your ...

Companies are sitting on a wealth of valuable data that could be used to share relevant information with employees to improve the customer experience. However, this data can often be buried in ...