Direct marketers have to understand the issues and choices involved in customer segmentation to be able to manage such a project effectively from conception to implementation. Any number of common ...

The retail industry has a pressing focus on personalization strategies and techniques and CDPs are helping deliver better results through improved segmentation. This article is part 3 of a 4 part ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Beginners should undertake data science projects as they provide practical experience and help in the application of theoretical concepts learned in courses, building a portfolio and enhancing skills.

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on the perks of using customer segmentation analysis in ...

Often when startup and expansion stage companies first decide to shift part or all of their focus towards the enterprise segments, they only have a handful of enterprise customers who are not well ...

Henry Hoenig has three decades of journalism experience as a news and economics editor in the U.S. and Asia, handling coverage of global commodity markets and Asian equity markets. He previously ...