Customer relationship management (CRM) software is a set of tools that help businesses track and manage customer interactions. The best CRM software can help businesses to better understand their ...

A CRM (customer relationship management) is a single software platform that allows businesses to manage and monitor customer relationships with both current and potential customers. With a good CRM, ...

WALTHAM, Mass.--(BUSINESS WIRE)--Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company TM, today announced Forrester Research has named Pega a Leader in The Forrester Wave TM: ...

The CRMs of today are better able to manage the relationships a brand has with its customers through the entire customer lifetime. Customer relationship management (CRM) platforms are typically used ...

Here's a reality check that should concern every business leader: According to IDC, only 24 percent of organizations have access to fully integrated customer data across their technology stack. That ...

CRM systems fail when they're not utilized correctly or when businesses choose the wrong CRM solution. Learn how to implement CRM software successfully.

Many brands are revisiting their customer experience initiatives, and are looking into investing in either a CDP or CRM platform. Many brands are revisiting their customer experience initiatives, and ...

The customer relationship management (CRM) software market is on an impressive growth trajectory, with projections indicating a leap to over $48 billion in revenue by the end of 2024. This upward ...

COLUMBUS, Ohio & WAYNE, Pa.--(BUSINESS WIRE)--Astute today announced that The Emerson Group has selected the Astute enterprise software suite as its customer experience management (CXM) platform to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the realm of customer service, a monumental shift is underway. Outdated legacy software ...

We live in a data-driven age, and nowhere is data more important for your business than in your ability to know your customers. For brick-and-mortar locations, gathering the insights needed to deliver ...

In today's rapidly evolving field service sector, the difference between success and failure often hinges on a simple yet crucial element: the integration of technology. Imagine a scenario where a ...