Customer success is an increasingly important concept as business becomes more connected. In recent weeks I’ve been digging into what it really means and how to measure it. Who better to talk to next ...

Customer interviews are responsible for guiding today’s best products. It is much easier to build an execution plan based on customer insights rather than guesses of what the customer needs and will ...

How do you sell a solution to a perceived problem? How do you convince an organizational leader that you have the product that they need to grow the business and make them a hero in the story? That’s ...

In today's competitive enterprise technology marketplace, the customer success story can be the tipping point for turning a prospect into a customer. As an influencer, successful customers can have a ...