The art of crafting analytics dashboards goes far beyond displaying metrics on a screen. For marketing managers responsible for customer experience, these dashboards become the primary vehicle for ...

CDI goes beyond collecting data, focusing on accuracy, governance and real-time access that modern CX depends on.

The digital customer journey starts from the moment they discover you and continues through to the final sale and follow-up messaging. The journey isn’t over once a prospect becomes a customer either; ...

The personalized customer experience that came naturally to shopkeepers of the past is generally missing in today’s rapidly changing consumer landscape. Now, delivering that same level of connection ...

Base AI, a leading customer-led growth platform, today announced it has acquired EverAfter AI, a pioneer in customer-facing ...

AI is transforming customer experience across the enterprise. CX excellence requires seamless coordination across operations. The workforce includes agentic AIs that augment human capabilities. Last ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. We’ve all experienced bad customer service. I tried to resolve a ...

It’s a new year which means it’s time to set goals and start fresh. When it comes to your customer relationships, the time is now to make sure you are engaging your customers in a whole new way. This ...

With customers now discovering content across traditional search engines, LLMs, social media, and beyond, the need for an integrated, omnichannel strategy is more important than ever. Relying on ...

The rent-to-own retail sector puts a new spin on the classic “need vs. want” consumer equation. It’s designed for consumers who don’t have the financial resources to immediately pay for big-ticket ...

By Amanda AKUSHIE Customer experience is still widely misunderstood in many organizations. It is often treated as a frontline issue, something to be managed through customer service training, ...