The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Praneeta Pujari Dynamic ...

In my experience, pricing is one of the most underutilized levers in business. Many organizations treat it as a reactionary tool—adjusted in response to cost pressures or competitive moves. But in ...

Dealership success increasingly depends on combining strategic vehicle acquisition, transparent pricing, and effective ...

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. In fact, a recent report estimated there were more than ...

Imagine a world where your marketing efforts go beyond short-term gains. A world where you can predict customer behavior, personalize experiences, and foster long-lasting loyalty. This world is within ...

Customer retention is more than a buzzword—it is a proven driver of sustainable growth and profitability. Sounds like common sense? Think again. Customer churn is on the rise. Yet, while many ...

Increasing your organization’s marketplace value is crucial for long-term success and investor confidence. Strategies such as investing in product development, improving operational efficiency and ...

Resonating with customers and building long-term loyalty are crucial aspects of building a successful brand. With the demise of third-party customer data, brands must pivot toward establishing ...

Customer retention today is considered a critical factor of success and is more important than mere transactions to building lasting relationships and loyalty. Acquiring a new customer can be ...

Striking a balance between customer experience (CX) and regulatory compliance often creates more friction for organizations regarding customer onboarding and maintaining existing relationships. As ...

CLTV to CAC ratio of 3 or higher is considered healthy and can be achieved only with high quality retention strategy So, how can D2C brands shift their focus from acquisition to retention? Here are ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...