In these times of fierce competition, diminishing margins, and blurred lines of product differentiation, one way to stand out against changes in the market is by listening to your customer and ...

Some people use the words "client" and "customer" interchangeably or generically. I'd like you to think a little about these important words because there is a significant difference n one that can ...

With the burst of SaaS companies, products and digital marketing avenues, most growing firms have found themselves in a conundrum on how to balance customer acquisition and customer retention efforts.