People often talk about “personalization” as if it’s a monolithic concept, but the truth is that there are many flavors of personalization retailers and brands can leverage. In some cases they can ...

Customized and personalized products are becoming popular as companies gain more access to consumer data. Here is what your ...

Personalization has become one of the most influential forces in today’s consumer marketplace. Across industries, people are increasingly drawn to products and services that reflect their identity, ...

As consumers, we assume brands will cater to our individual needs. I’m no longer surprised when a marketing text addresses me by name or mentions other personal details about me. In fact, I’ve come to ...

Customization, personalization and localization are key elements of the new Lids store format, which the retailer rolled out to 20 stores in 16 states this month. The stores’ redesigned customization ...

Apple's most important and anticipated update is now live for users, as iOS 18 is now available for all to download and install to get the latest experiences on iPhones. Users who have eligible ...