DDB Worldwide's new CEOs are making a big push into data and precision marketing. They say clients are demanding more than just the broadcast ads that made the Omnicom agency famous. But the new ...

DDB developed The Uncreative Agency, an AI-powered tool that generates a creative proposal based on a simple one-sentence brief, according to a press release shared with Marketing Dive. In the first ...

DDB Health CEO and president Jennie Fischette describes 2022 as a year that “tested our team under pressure.” That’s why even amid modest growth — revenue and head count were both roughly flat, at $65 ...

DDB’s AI tool for advertising is embryonic, but it’s getting attention. The Uncreative Agency, which DDB says is the world’s first fully automated creative agency, debuted Jan. 27 with a post on ...

”When you compare DDB Chicago now with what it was a decade or two ago, when you compare it to the DDB network – Adam&Eve, DDB Germany, New Zealand, Australia and Alma – Chicago hasn’t been quite as ...

DDB Fresh has been rebranded as Imminent and spun off as an independent agency. Theformer Omnicom unit, part of DDB Europe, debut in September 2022, billed as "the world’s first fashion-innovation ...

A string of new business wins and a pulse on innovation are prerequisites for growth, but without stable topline leadership, the agency hasn’t yet lived up to what it’s capable of. DDB failed to ...

Global appliance brand Electrolux and DDB's Berlin-based agency, have unveiled the 'Secret Ingredient': a new communications platform showing Electrolux's passion for great tasting food BERLIN, May 2, ...

Beauty creators are showcasing more products found on drugstore shelves in their social media content as economic uncertainty drives their audiences to cut back on unnecessary spending. Ari Weiss, ...

Are you a print subscriber? Activate your account. By John Dioso - 6 hours 37 min ago By Vivek Sharma - 11 hours 24 min ago By Ad Age and Creativity Staff - 11 hours 58 min ago By Ad Age Staff - 12 ...