Marketers are shifting from patching legacy models to rebuilding measurement around speed, strategy and trust — and AI is at ...

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

Artificial intelligence risks reinforcing the black-box decisions that marketers are forced to make with current measurement ...

Scott Hagedorn, chief solutions architect at Publicis Groupe, said: “AI innovation only works when it is built on trusted ...

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...

SHANGHAI, SHANGHAI, CHINA, January 19, 2026 /EINPresswire.com/ -- With the development of industrial automation, ...

Nielsen is launching a new pilot program designed to more accurately count co-viewing and better reflect the total viewership ...