The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Kelsey Morgan The biggest ...
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Measurement precedes prediction (I): Why data is not enough: Measurement as strategic infrastructure
By Abubakari YAKUBU (PhD)Although most modern organisations possess extensive data, a subtler challenge persists: a lack of ...
Understanding offline actions is particularly attractive to certain sectors, for instance QSR (fast food) brands, retail ...
Our experts break down the data and measurement challenges facing marketers as we go into 2026, from legacy metrics and models to realising GenAI’s potential.
With electronics increasingly facing the challenges of high speed and more complex designs, test and measurement vendors an avalanche of test data to process. In response, they are increasingly ...
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