The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Kelsey Morgan The biggest ...
The Business & Financial Times on MSN
Measurement precedes prediction (I): Why data is not enough: Measurement as strategic infrastructure
By Abubakari YAKUBU (PhD)Although most modern organisations possess extensive data, a subtler challenge persists: a lack of understanding regarding the true meaning of their metrics.By the time ...
Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...
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