Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...

Google is rolling out a suite of updates aimed at giving marketers sharper insight into what works, and why, across campaigns and platforms, as announced today at Google Marketing Live 2025. Why it ...

New technologies and data practices can help nonprofit organizations move beyond static reports toward more timely, ...

Trusted by over 15,000 brands and counting, including some of the biggest names such as TikTok, Netflix, Pepsi, and Lululemon ...

Artificial intelligence risks reinforcing the black-box decisions that marketers are forced to make with current measurement ...

Survey work is a series of complex processes. At the outset, there is sample and questionnaire design, as well as field training. During the data collection stage, there is monitoring and remedial ...

Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for accountable performance are reshaping how retailers plan, execute and evaluate ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement — which ...