“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Goldberg, CRO at Method Media ...

The U.S. Patent and Trademark Office granted a patent To PubWise, a platform born from header bidding and pre-bid strategies, that significantly reduces bid requests to achieve performance for ...

One of the most fundamental units of networking are the interconnect networking technologies — the protocols and frameworks that enable one device to connect to another in a standardized way. In ...

The introduction of the header bidding model enabled a fairer and more transparent environment for advertisers, while publishers got access to a higher demand. However, this approach also made the ...