LiveRamp has entered a definitive agreement to acquire Data Plus Math, a data-driven TV advertising solutions provider, according to a press release. The cash-and-stock deal, expected to close in ...
This will connect LiveRamp’s identity graph with Data Plus Math’s cross-screen measurement tools and sell-side partners. As the teams unify to offer networks more data-rich outcome-based solutions, ...
LiveRamp said Monday it has agreed to acquire the television analytics company Data Plus Math for a cash and stock deal worth $150 million. It’s a strong exit for Data Plus Math, which has raised $7.5 ...
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