The modern business world is driven by data and some of the most valuable is customer data. Finding the best way to satisfy customers requires studying their needs and that means analyzing the data ...

There’s no getting around it: Intent data is complex. Intent data is complex. I’ve been a product marketer in the B2B sales and marketing technology space for more than a decade, the last five of ...

More diverse data estates require a new strategy—and the infrastructure to support it. In association withKyndryl Companies have contended with a deluge of data for years. And while most have not yet ...

Enriching business activities with data has been the trend for many years and has met varying degrees of success. Today, data management practices across companies vary wildly with some making use of ...

At a basic level, geospatial data supports map production and navigation. That was one of the early reasons digital mapping took off in the first place, since updating a paper map used to be slow and ...

Big data is often differentiated by the four V’s: velocity, veracity, volume and variety. Researchers assign various measures of importance to each of the metrics, sometimes treating them equally, ...

Microsoft on Thursday leaned more heavily into its support for “data types” within Excel, going beyond the staid concept of numbers and formulas to embrace a huge variety of elements that could reside ...