The modern business world is driven by data and some of the most valuable is customer data. Finding the best way to satisfy customers requires studying their needs and that means analyzing the data ...

Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and third-party insights would leave practitioners formulating campaigns and devising strategies ...

Opinions expressed by Entrepreneur contributors are their own. In today’s world, data is one of the most precious resources. The more information you collect about your customers or business partners, ...

In addition to the payment, Oracle has agreed to stop tracking users in various ways. Privacy advocates applauded the settlement. Oracle on July 18 agreed to pay some ...

Data collection is the process of gathering and measuring information used for research. Collecting data is one of the most important steps in the research process, and is part of all disciplines ...

Data is a company’s most powerful asset. Yet, many businesses cannibalize this valuable asset by selling it to third parties when they should be using it to make their businesses stronger and more ...