Paula Chiocchi is CEO of Outward Media, Inc., a provider of B2BC contacts, with email and digital IDs, that drive business growth. B2B marketers are swimming in data, yet many still struggle to ...
Business.com on MSN
30 essential data analytics terms every marketer should know
Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...
Learn how to make sense of your marketing data. Are you finding it hard to demonstrate the ROI of building a data focused strategy to key stakeholders? Do you want to find the next big idea for your ...
Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...
Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...
Creativity in crisis has become a running theme in marketing. Ad agencies, facing a wave of disruption, are falling under sharper pressure as the fundamentals of the business drift further away from ...
Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...
Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...
The foundation of successful experimentation begins with having the right people and support structures. This starts with hiring skilled data scientists or analysts who understand marketing ...
Data is now the engine that drives almost every successful marketing strategy and campaign. Recognizing the power of data, marketers today are looking for ways to capture reliable insights that can ...
I’ve been promoting the concept of Computational Marketing for some time here on insideAI News and elsewhere because it is quite clear that modern marketing is nothing without data. So it’s great to ...
Overview: Digital marketing books help build strong foundational knowledge that goes beyond fast-changing tools and platforms.The right reads sharpen skills acr ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results