Learn how to make sense of your marketing data. Are you finding it hard to demonstrate the ROI of building a data focused strategy to key stakeholders? Do you want to find the next big idea for your ...

Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for accountable performance are reshaping how retailers plan, execute and evaluate ...

Wilmington, DE - January 26, 2026 - As artificial intelligence continues to transform how consumers discover and engage ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...

The ability to make informed decisions quickly is a competitive advantage for businesses, and being able to analyze data can give companies an upper hand. As businesses strive to optimize marketing ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Mining is a capital intensive business that requires capital raising and constant communication with current and future shareholders, stakeholders, vendors, governments, and employees. The mining ...

Overview: Digital marketing books help build strong foundational knowledge that goes beyond fast-changing tools and platforms.The right reads sharpen skills acr ...