As privacy changes lead to signal loss, digital advertising is diverging from user-level data and specific measurement methods like multi-touch attribution (MTA) and media mix modeling (MMM) in favor ...

The software development ecosystem is a field of battle where time and money are your rivals. In this industry, testing serves as an important gatekeeper, ensuring software quality reaches clients.

Data is often called the lifeblood of modern healthcare. As the industry evolves, its ability to harness and act on data effectively will distinguish the innovators from the status quo. Today, ...

Global fintech investments increased dramatically from 2010 to 2019, peaking at $216.8 billion. In 2021, this number rose to over $229 billion, driven by the demand for seamless, secure financial ...

The past few years have tested marketing leaders like never before. Economic volatility, shifting consumer behaviors and the rapid evolution of AI-driven technologies have forced CMOs to rethink ...

How BEV automation has driven new advances. What testing capabilities and infrastructure are necessary to handle next-generation, high-powered electric batteries? How sophisticated data analysis and ...