Sources at Reckitt, P&G, Novartis and others say strategies could include relying on distinctive logos or opting against trademark protection Counsel managing large international trademark portfolios ...

The distinction between language acquisition and language use has been a source of contention among those who study L2 interaction. However, as featured in The Modern Language Journal (in 1997-1998, ...

Are you using “wow words”? An apartment marketer shares the list she uses when writing ad copy and differentiating community amenities and features. Back in 2011, I wrote a blog about using unique and ...

This type of language can be either objective or subjective. Objective language includes making verifiable statements. Some examples include: “Yesterday was Monday,” “Today it is raining,” or “My car ...