The following is the second of two excerpts from The Way to Design, a guide to becoming a designer founder and to building design-centric businesses. It was adapted and reprinted with the author’s ...

At every company, the product is the foundation. It shapes the company’s core initiatives: its mission and strategy, and the role of employees. While there are many factors that go into making a ...

In recent years, more and more technology teams have opted to leverage design-thinking principles when building new software and tools. With a heavy emphasis on empathy and creativity, the multistep ...

Design Thinking continues to be a hot topic (this article is one of many talking about it). Design Thinking has been hyped and even fetishized but there are also voices questioning its value, impact, ...

What is design thinking, and why is design thinking important? It's an iterative process that begins with empathy and culminates in testing and implementation, only to be followed by further cycles of ...

The Deloitte welcome wall design rendering, developed in partnership with SCADpro for Deloitte Digital’s virtual studio, currently in development Successful designers are creative, collaborative and ...

More than a decade ago, Scott Cook decided that the company he founded, the accounting software firm Intuit, needed to become more innovative. So he started to encourage all employees to spend 10% of ...

An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...

Design thinking is critical for developing data-driven business tools that surpass end-user expectations. Here's how to apply the five stages of design thinking in your data science projects. What is ...

I did not expect to begin my sixth year of teaching standing baffled before a folding table covered with tin foil, pipe cleaners, and mysterious mini-motors, but I suppose that I shouldn’t have been ...