Google Cloud exec on software’s great reset and the end of certainty: we’re shifting from predictability to probability

Cramming AI into your deterministic operating model Is a recipe for failure.

CaliberMind Launches Agentic Analytics with Agent Cal: A Deterministic AI Agent Built for Enterprise GTM Teams

New AI agent capability delivers instant, audit-proof answers to any GTM questions grounded in governed revenue data ...
Digiday

WTF is the difference between deterministic and probabilistic identity data?

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. “Deterministic” and “probabilistic” identity data have become ...
adexchanger

The Pros And Cons Of Probabilistic Attribution

Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by AJ Brown, CEO and co-founder of LeadsRx.