Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Forbes contributors publish independent expert analyses and insights. New data from Arizona’s Universal Education Savings Account program has been released, and Mount Hot Take is already erupting. In ...

At its first meeting, the Roundtable identified the need for a public workshop that will feature presentations and discuss strategies regarding the diffusion of innovations, with particular emphasis ...

This workshop focused on translation of innovations for use in health in medicine, lessons on difussion of innovations in other areas that can be applied to genomic technologies, and how to encourage ...