In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's digital age: how have these 'Four P's' adapted?

Prof. Aleks Farseev is an Entrepreneur, Keynote Speaker, and the CEO of SoMonitor.ai, a GenAI Marketing Communications Analysis Platform. As the member leader of the Forbes Technology Council ...

In today's fast-paced digital advertising world, transparency, security and efficiency are more crucial than ever. Traditional advertising methods, which often struggle with issues like ad fraud and ...

In a previous article, How To Make A Video Go Viral, I mentioned research that shows videos that evoked the emotion of hilarity, inspiration, astonishment, and exhilaration tended to be shared the ...

The Post-Cookie Digital Advertising Landscape Increased global privacy regulations have prompted digital advertisers and tech companies to shift away from using third-party cookies to track consumer ...