Overview: Digital marketing books help build strong foundational knowledge that goes beyond fast-changing tools and platforms ...

In today’s market, most firms must integrate traditional and digital channels and media to achieve marketing synergies. This concentration focuses on expanding traditional marketing theories and ...

Understanding the customer journey is nothing short of challenging, especially when your customers engage with you across multiple digital channels. To that end, Contentsquare has announced ...

The latest updates to the Five9 platform help companies create fluid experiences across digital and voice channels and unlock more value from their contact center data. SAN RAMON, Calif.--(BUSINESS ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

Digital marketing in India is growing rapidly, and choosing a course can be challenging with so many options available. Many ...

ANGA MASTERY has launched its first online course, "Comprehensive Google Analytics 4". This data analytics training is designed for marketers, business owners, and individuals, providing hands-on ...

Cultural institutions embrace digital media and use it as a means to communicate and promote their activities, and also to interact and engage with their audiences. Digital Analytics can help to ...

It is one thing to innovate and achieve breakthrough success—to reach the pinnacle, the mountain top. It is quite another to sustain that leadership position decade after decade, in a competitive ...

LAS VEGAS—A few years ago, it might have been surprising to see a health insurance giant at a tech show like CES. But as insurance companies ramp up their focus on artificial intelligence and data ...