The NewFront presentations, which started April 27 and continued through Thursday, showcased the convergence between digital video and linear TV. As the latter embraces targeting, digital video chases ...

For performance-driven marketers, local broadcast is indispensable, as it offers rare consistency in a chaotic media ecosystem, with the power to build brand, influence behavior, and drive conversions ...

As audiences across all demographics continue to shift from linear viewing toward long- and short-form digital video, the continued growth of streaming was front and center during this year’s upfront ...

Company to demo automated digital linear channel creation and playout solution — alongside panels with DAZN and IMAX LTN (stand #5.A76), the industry leader in transformative media technology and ...

In the dynamic media landscape, strategic models around profit optimization, audience engagement, and long-term business sustainability are both paramount to success and under construction. As content ...

Ahead of the festive season, connected TV (CTV) looks set to become a major disruptor with advertisers making big bets on the medium, shifting budgets away from linear TV. Industry experts reckon that ...