James Mull is the owner & founder at htmull, an international digital marketing and web design agency with clients across all industries. A website is your 24/7 salesperson when your brick and mortar ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Most marketers are familiar with the phrase “content is king.” Every brand needs content to articulate its message, attract the right customers and keep its marketing engine running. Content touches ...

There are a number of ways you can build up your business's digital presence and make it easier for customers to find your website and storefront. Many, or all, of the products featured on this page ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Topic clusters show Google that a website has lots of useful content and is relevant to a specific subject. Here's how they work. If you want to show Google that your webpages are both relevant to ...

In today’s digital world, it is unthinkable for brands to disregard the power of internet marketing. Leveraging digital marketing is essential not just for ecommerce sites but also local businesses ...

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In a world where people spend more than half their day staring at a screen, it’s imperative that businesses use digital marketing to target customers online. Using the right mix of digital marketing ...

Many small-business owners do things the old-school way when it comes to gaining customers: They rely on word of mouth. It's still the No. 1 marketing source of growth, according to the ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...