For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building that reputation, expanding your online reach, and, ultimately, ...

If you’re struggling to get your pitches picked up by your target titles, or wondering how to prove the value of PR to a sceptical senior team, The Marketing Pod’s guide to Developing a Digital-First ...

Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn ...

Opinions expressed by Entrepreneur contributors are their own. As a head of a PR agency, I’m often reached out to by brands asking me to launch a full-scale digital PR campaign. Rather unexpectedly ...

In today’s world, online presence is essential to business success. In decades past, businesses could rely upon physical marketing or tactile advertising to form a successful foundation and build ...

As the cost of living crisis rumbles on and with the UK not officially clear of a recession, businesses investing in marketing activity across the board are likely to be questioning outputs and ...

Uri Samet is the CEO of Buzz Dealer, a digital marketing and digital PR firm specializing in online reputation management, SEO & ASO. In an era when your brand's digital footprint is as crucial as its ...

With intense online competition, B2B marketers must ensure they’re not missing a beat by positioning their companies in the best search engine, with the best ranking, for the best query – all of which ...

Getting “press” can be a great way to get your business noticed, but the rules have changed with the digital landscape. While a favorable write-up in a traditional media outlet is usually good for a ...

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

It places a brand in front of existing intent and attempts to win preference at the moment of consideration. What SEO can do ...

Link building has been considered one of the most important SEO strategies for a long time. The more links you could acquire, especially from authoritative sites, the better your search rankings were ...