Many investors use mutual funds and exchange-traded funds (ETFs) to diversify their portfolios, even when their balances are small. But there’s an alternative that offers several potential advantages ...

According to the Direct Marketing Association, the industry trade group for direct marketing, the definition of direct marketing is: "an interactive process of addressable communication that uses one ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brett Jensen, director of data ...