Traditional direct mail is still an important means of communication among B2B marketers, and industry experts are seeing signs of its resurgence as a lead gen tool. This is due to marketers seeing ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

This must be Direct Mail Day in B2B. Forrester had put out a report titled “Direct Mail Captures the Attention Of Buyers Overwhelmed by Digital Tactics.” And Demand Metric and PFL seemed to concur in ...

We're in the Digital Age, and marketers and marketing today rely heavily on digital channels to reach prospects and customers. But are digital channels alone enough to achieve the goals of B2B ...

President at Thought Transformation, working with companies to align sales with tactical marketing for repeatable revenue. Todd and Charlene sat in their company conference room at opposite ends of a ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...

In a recent article at Chief Marketer, Beth Negus Viveiros argues that leaving direct mail out of your B2B marketing mix might be a big mistake—even in the digital age. "Done the right way, good ...

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

As inboxes overflow and social media feeds become more saturated by the day, direct mail generates a 37% higher response rate than electronic mail. However, despite being a welcome break from the ...

Direct mail has been having a moment (or two) in the past year or so, as major media outlets and providers rediscover its worth to brands, companies, and organizations. In an election cycle of record ...

Looking for ways to enhance your direct campaigns, check out what the experts at 24-7 Marketing in New Jersey can do for you with their expanded services. Though many businesses rely on digital ...