Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

Traditional direct mail is still an important means of communication among B2B marketers, and industry experts are seeing signs of its resurgence as a lead gen tool. This is due to marketers seeing ...

Working with their local post offices or professional list brokers, small business owners can create targeted sales mailings within their budget to maximize the success of their direct mail campaigns.

Want to get your business-to-business prospect’s attention? Done the right way, good old-fashioned direct mail can be a key part of your strategy. Chief Marketer talked with Michele Fitzpatrick, vice ...

As one of marketing’s oldest channels, direct mail is sometimes unfairly labelled as an outdated method of reaching clients and prospects. But direct marketing is a longstanding channel for a reason.

Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...

B2B marketers whose customers are showing signs of digital fatigue might take a look at an older medium: direct mail. Many brands apparently are: 54% have increased their direct mail spend this year, ...

In a recent article at Chief Marketer, Beth Negus Viveiros argues that leaving direct mail out of your B2B marketing mix might be a big mistake—even in the digital age. "Done the right way, good ...

This must be Direct Mail Day in B2B. Forrester had put out a report titled “Direct Mail Captures the Attention Of Buyers Overwhelmed by Digital Tactics.” And Demand Metric and PFL seemed to concur in ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

Marketers continue to use direct mail in 2016 because it still leads in ROI. However, traditional direct mail marketing has changed dramatically. InfoTrends did a study on direct mail that found the ...