Houston, Texas--(Newsfile Corp. - October 14, 2024) - Direct Mail Alert is excited to announce the launch of its latest 5-part series, titled, "Unlock the Power of Neuroscience in Direct Mail ...

A new study conducted by the Center for Campaign Innovation argues that creative testing isn't a luxury -- it's a necessity.

Marketers are under more pressure than ever from all directions to make their campaigns deliver. And decision makers are examining every channel for its worth. Social media, email, offline channels ...

Enfocus, the leader in affordable, flexible automation tools for the printing industry, has partnered with AccuZIP, a recognized leader in data quality solutions, to develop a powerful new integration ...

Sustainability is top-of-mind for many decision-makers, and using direct mail to reach them is a highly effective tactic that requires a thoughtful approach. Thanks to innovations in the emerging ...

If you’re looking for a way to generate more sales leads and improve your marketing mix, direct mail marketing should be a serious consideration. Although digital marketing initiatives, like ...

At its core, identity marketing is not about your brand—it’s about your consumer. It’s about understanding how your audience sees themselves and aligning your brand with their identity and aspirations ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

In this age of technology we live in, there's no shortage of ways to get your message out digitally. Social media alone has expanded the reach of savvy companies that cultivate Facebook, Twitter, ...

NESTDirect, the direct-mail program for home-based retailers who are members of the Network of Entrepreneurs Selling Travel, has gone virtual. A new CRM tool enables agents to control and manage their ...