Have an important message to share—one that includes video? Good news: the tech has caught up with our creative vision. In today’s marketing world, pairing video with direct mail isn't just novel—it’s ...

Most businesses assume that direct mail marketing companies compete on stronger creative, but in the first 200 characters of ...

The Postalytics Canva integration simplifies and streamlines the direct mail creative process New integration bridges Canva design and Postalytics automation, enabling marketers to create and send ...

Want to get your business-to-business prospect’s attention? Done the right way, good old-fashioned direct mail can be a key part of your strategy. Chief Marketer talked with Michele Fitzpatrick, vice ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

SUSSEX, Wis.--(BUSINESS WIRE)--Quad/Graphics (NYSE: QUAD) (“Quad”) announces a new technology platform for testing direct marketing that lifts response rates, increasing reliability and shortening ...

Direct mail still works, but the good old days of mail as a single-channel strategy have long been put to pasture. To effectively reach your prospects, a multichannel approach is imperative, and ...

Write a message and an address on the blank side of the postcard. With a pen or pencil, draw a line down the center of the ...

Direct mail achieved a 4.4% response rate, compared to email’s 0.12%. Digital display advertising performed even worse. The ...

We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a ...

July might be peak summer, but for marketers, it’s the perfect time to start planning your fall direct mail campaigns. Fall brings a shift in mood, attention, and buying behavior. It’s a season rich ...