NILES, Ill.--(BUSINESS WIRE)--It is the beginning of a new era at Johnson & Quin, a full-service direct mail production and mailing services company. With 143 years of printing experience, the company ...

Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...

It is the beginning of a new era at Johnson & Quin, a full-service direct mail production and mailing services company. With 143 years of printing experience, the company has announced that all client ...

Valassis has signed a multi-year deal to be the exclusive partner for all of The Kroger Co.’s corporate direct mail campaigns. The deal begins Aug. 15. Marketing mailings and sampling programs will ...

In a word — very. Many stations cut back on their acquisition direct-mail programs following the economic downturn in 2008–09, and are still trying to catch up. Here’s a typical example: Year 1 — The ...

Direct mail may sound old-fashioned and outdated in today’s technological world, but if we only utilized new forms of advertising, there would be no Super Bowl ads -- or TV ads, period (television has ...

A little forethought can make the difference between success and failure for financial-based direct marketing programs. The overall direct marketing plan, testing strategy, persistence and discipline ...

Two recent news items combined to present a bleak outlook for those in the direct mail industry. First, the U.S. Postal Service announced that, pending approval, the price of first class postage will ...

When the FHA guideline changes went into effect in November there were many unknowns about how this would impact FHA direct mail volume. Based on our client feedback, the changes took a few weeks to ...